WHAT MY TEAM ACCOMPLISHED
Product Portfolio
Refining Legacy Products
Siemens’ legacy products were the industry standard for CAD modeling, part cataloging, product assembly and system diagnostic testing. But their UX design and capabilities needed updating to accommodate not just experienced mechanical engineers, but also digital natives just beginning their careers.
Serving these two user groups required a delicate balance: we would have to meet the expectations of “digi-doers” without alienating mechanical engineers satisfied with their tried-and-true analog solutions. We would have to make the products so accessible and convenient that the latter would be willing to go outside their comfort zones.
So we did.
We:
- Expanded both technical and functional capabilities for key products like NX and Active Workspace, connecting product builders with processes and allowing teams to take control of 3D designs, embedded software, documentation, and bills of materials.
- Mapped cross-functional execution streams and revamped user interfaces so that the products were intuitive and simple to use.
- Expanded the capabilities of our PLM hub for better monitoring, tracking and editing of workflows.
Product Innovations and Acquisitions
As Siemens executed several mergers and acquisitions, my team was charged with integrating products from the acquired companies into our PLM workflow. The products included diagnostic testing software, digital manufacturing solutions and more. We carefully positioned them within the ecosystem of PLM products, redesigning UIs to match the rest of the portfolio, mapping interdependencies and ensuring smooth interoperability between existing and newly acquired PLM products. We also ensured the integrated products met PLM’s rigorous standards through product viability testing and customer experience testing that helped us craft the optimal user.
