Drive product development by masterminding multi-year concept-to-delivery roadmaps, including design thinking and strategic direction, in accordance with in-depth analysis of market, competitor, and user research and company core strategies. Recruit and lead seven-member UX/UI team through entire product design process, from value proposition definition and identifying KPIs and OKRs to developing wireframes and prototypes. Collaborate with executive-level cross-functional teams.

• User Development: Pioneered and marshaled a user evolution initiative that realized 5% uptick in customer adoption and 10% in customer satisfaction.

• Customer Experience: Established new product design strategy that incorporated data from sources such as user interviews and analytics, UX metrics, and usability testing, resulting in 20% higher CX Net Promoter score.

• Process Development: Introduced Bridge integration platform that uses Amazon and Google data streams, driving customer licensing up by 12%.

• Customer Acquisition: Orchestrated a multimillion-dollar partnership with Ford Motor Company by taking leadership of Human Insights Platform (HIP) development and implementation.

Oversaw and optimized product development processes, including PLM UX strategy, data analysis, and budgeting. Enhanced standards and best practices by leveraging cross-departmental leadership abilities. Monitored user satisfaction and directed activities based on user-centered design methods to facilitate continuous improvement.

• Process Management: Slashed annual operating expenses by $300,000 by cultivating company internal processes to replace third-party services.

• Customer Retention: Boosted licensing sales by 8% and drove customer satisfaction by 13% by spearheading launch of UI/UX Refinement Initiative Program.

• Quality Assurance: Drafted and implemented new governance methods to guarantee steady quality across portfolio of more than 20 products.

Headed the company’s creative services and website experience portfolio in all activities. Innovated and implemented groundbreaking branding and advertising strategies. Collaborated with management to define UX and web presence.

• Brand Marketing: Overhauled company image in rebranding initiative, utilizing fine-tuned targeted marketing that improved company profits by 5% and brand awareness by 10%.

Supervised creative and UX services to maintain and develop customer experience. Ideated and supported management in planning and promotion of a range of activities in the arts and entertainment space.

• Brand Development: Used creative marketing strategies, such as sponsorship of “Mario Barth’s Biggest Tattoo Show on Earth”, to significantly improve brand awareness, boost net revenue by $3M, and realize $4M in new business.